2021 Marketing Communications Awards Entry Info

This competition is held annually through SMPS HQ but only comes around every other year for SMPS CT. The event recognizes excellence in marketing communications by professional services firms in the A/E/C industries.

Benefits of participating in the Marketing Communication Awards Golden Gala include:

  • Exposure to potential clients and media
  • Feedback on your firm’s marketing projects
  • Inspiration for future campaigns
  • Opportunity to showcase your firm’s marketing successes

*Winning firms will receive 1 free registration.

2021 SMPS Connecticut Award Categories

Below is the list of eligible categories as defined by the society. Click here to read the submittal requirements for each category.

  1. Brochure: A print or digital publication describing your firm’s general capabilities. A brochure has a limited shelf life, as a firm’s capabilities, staff, and projects change over time.

  2. Corporate Identity: The creation of a new identity for a new firm/brand extension, or the rebranding of an exisitng firm.

  3. Crisis Management and Communications: Entries should provide details of how a one-time crisis or ongoing critical issue was managed. Examples that can be submitted: crisis management and/or communication plans, campaigns, virtual events, videos, and social media messaging created between January 2019 to January 2021. This category also includes any event or issue that has had (or may have) an extraordinary impact on your firm's way of business and culture.

  4. Internal Communications: Any print or digital communications vehicle intended for an employee audience, including but not limited to a recognition program, awards program, or communications associated with mergers, acquisitions, or new businessline initiatives.

  5. Newsletter-Internal: An internal, employee-focused publication designed in a newsletter format and produced via print or digital media.

  6. Promotional Campaign: A comprehensive, multi-tactic campagin that takes place ove an extended period of time to promote a specific company message, event, program, or project. The campaign must include a combination of tactics and media - print, digital or multimedia and implementation strategies.

  7. Social Media - Basic (Facebook, Twitterm LinkedIn and Instagram): Any marketing effort that utilizes online social media tools to provide a platform for thought leadership, collaboration, and user interaction. Can be one platform or a combination of platforms.

  8. Special Event: An event created to promote an anniversary, new name, office opening, dedication or groundbreaking, etc.

  9. Video: Created for client-specific pursuit, external or internal communication purposes.

  10. Website: Created for external or internal communications.

SMPS CT will only accept entries for the above-listed categories. If you’d like to submit an entry for a category not listed, we encourage you to do so through SMPS Society's MCA award program. For your convenience we have followed the same category and submission guidelines as the Society, making it very easy to submit on the same project.

Submittal Requirements

Only projects completed January 2019-January 2021 will be eligible for submission. Please read each category’s submission requirements carefully before entering. Entries submitted that do not follow the submission guidelines will be disqualified and will not be considered in the judging process.

Entry Submission Cost:

Member submission - $100 for the first entry, add $50 for each additional submission

Non-member submission - $150 for the first entry, add $75 for each additional submission

Online payments can be made in the 2021 Marketing Communications Awards Submission Payment Portal or checks can be made payable to SMPS CT and mailed to SMPS CT, c/o Alicia Washington, HRP Associates, 197 Scott Swamp Road, Farmington, CT 06032. Please include a piece of paper indicating the names and number of entries you're submitting on with your check.

Submitting an Entry

Entering is as easy as 1, 2, 3, 4!

  1. Review the award categories (listed above) and submittal requirements to learn how to prepare your entry.

  2. Register your entry. *Please note that our electronic entry intake form is for SMPS CT tracking purposes and acts as a registration form. Judges will be judging on the contents of your digital entry.

  3. Submit your entry no later than Friday, March 26, 2021, at 11:59 PM via email to Kristen Dera at [email protected]. If the file size of your entry is too large to email please use your preferred file sharing service to send in your entry.

  4. Pay for your entry.

*Entry deadline is Friday, March 26, 2021, at 11:59 PM

MCA Frequently Asked Questions

First time submitting an entry, or do you still have questions? Check out the MCA FAQ sheet!

Marketing Communications Awards Golden Gala Event Details

In addition to the MCA entry awards, we will honor 3 non-entry awards that night: the Grace Waldvogel Member of the Year, 2021 Trailblazer Award and 2021 James Bancroft Lifetime Acheivement Award.

The event will be held virtually on Wednesday, May 12, 2021. Visit the Golden Gala: SMPS CT Marketing Communications Awards for more event details!

Thank you to our Expert Judging Panel

Katherine DeMercurio - Director of Marketing | EverGreene Architectural Arts, Inc.


Katherine joined EverGreene in the Fall of 2017. With a passion for improving the built environment and design thinking, Katherine has spent a majority of her career in the A/E/C industry. Her passion for creative solutions and extensive experience in marketing strategy enabled Katherine to take a leading role in communications at EverGreene. Integral to public relations, corporate communications and brand management for the firm, Katherine works to drive transformation through best practices while innovating new concepts and procedures to build awareness, support business opportunities and further connect EverGreene with industry partners.

Katherine currently serves on the Board of Directors as Immediate Past President for the Society for Marketing Professional Services (SMPS) New York Chapter, is a founding member of the NYC Chapter of Project Color Corps, and has previously served as Chair of the Foundation Committee for Commercial Real Estate Women of New York (CREW NY.) She earned recognition as one of Sokol Media’s 2017 Pioneering Women in Real Estate in NYC, SMPS’ first Humanitarian of the Year award winner and Connect Media’s 2nd annual Women in Real Estate Awards program as a New York winner in 2018, and as an Outstanding Woman in Construction by the Women Builders Council (WBC) in 2019.

Katherine earned her Bachelor of Arts degree in English Literature at Northeastern University in Boston, MA and holds a Certificate in Digital Graphic Design from the New England Institute of Art.

Susan Shelby, FSMPS, CPSM - President & CEO | Rhino PR

Susan has driven public relations, marketing and communications programs across diverse industries, with a focus on the A/E/C industry and technology, for more than 20 years. Her expertise in media relations, strategic planning, crisis communications and relationship management achieves bottom-line results for professional service firms. She was recognized as the Marketing Professional of the Year by SMPS Boston in 2012. Follow her @RhinoPRBoston or visit www.rhinopr.com for more information about how Rhino PR can help you take charge of your PR.

More judges to be announced soon!