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Winter 2019 SMPS CT Newsletter Print

President's Report

It might be the cloudy season in Connecticut, but I’ve been busy basking in the glow of everything this Chapter has been getting done! In case you think I’m being hyperbolic, I’ve highlighted some of the progress we have made with our 2018/19 strategic initiatives:

  1. Goal: Expand SMPS CT’s existing membership base and increase Chapter participation to include more technical professionals, including men and women from diverse backgrounds. Progress: We have formed a Diversity & Inclusion Task Force, led by Alicia Washington and Lindsey Matthieu, who are surveying a pilot group consisting of 12 Connecticut AEC firms about their marketing training needs. This survey will inform our efforts on how to diversify our membership base and design programming specific to technical professionals. [get involved]
  2. Goal: Be an advocate for Marketers and Business Developers as thought leaders in their firms, while also communicating the importance of AEC industry as a whole to a broader audience. Progress: We are currently working on an exciting advocacy campaign with our in-kind sponsor Geomatrix Productions that we hope to debut this Spring. [get involved]
  3. Goal: Make it easier for members to share information learned at SMPS CT programming with their internal teams. Progress: In addition to posting SMPS CT Event Recaps to our blog, members and nonmembers alike can look forward to video content featuring program attendees sharing their biggest takeaways from each program! [get involved]
  4. Goal: Create and foster strategic partnerships with media outlets and industry organizations. Progress: We are excited to announce that High Profile is now SMPS CT’s official media sponsor! Read more about that relationship below. We are also proud to be a collaborating sponsor for the Construction Institute’s 4th Annual Women Who Build Summit.
  5. Goal: Continue to build and improve the SMPS CT Mentorship Program. Progress: With over 10 pairings, our mentorship program is thriving! To provide more structure to our pairs, while keeping the bonds between mentors and protégés organic and flexible, we released a syllabus that suggests some programming pairs can do with each other. Interested in mentorship? Contact Leadership Committee Chair Sharon Pomeroy, CPSM

All of this, in addition to our regular efforts of delivering top-notch marketing and business development programming, and the kicker is I didn’t even mention everything! With 12 strategic initiatives on our agenda, you can expect more updates from me soon.

We also have some very exciting programming lined up, including two of our marquee programs: MAX Talks and The Golden Gala: SMPS CT Marketing Communications Awards (if you have not checked out the jury yet – you should, it’s full of A/E/C rockstars). We are now accepting MCA submissions, so enter your best marketing projects and be recognized! Please also make sure you take a moment to nominate someone for our Professional Achievement Awards, which will also be awarded at The Golden Gala.

Signing off for now,

Sam VanSchoick
President, SMPS Connecticut 2018/2019

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Chapter News

Golden Gala SMPS CT Marketing Communication Awards

Join SMPS Connecticut for the  as we recognize excellence in marketing communications by professional services firms in the A/E/C industry for their exemplary marketing projects, campaigns, and materials. Visit our online submission page to learn more about award categories and entry requirments. Ready to submit? Register your entry and learn how to prepare your submission. Deadline for entry submission is March 29th!

Connect with Clients and Colleagues - Become an SMPS Committee Member

Are you an SMPS CT chapter member and want to get more involved? Are you looking to gain valuable industry experience, get exclusive access to speakers, connect with clients and peers? If you answered yes then consider joining one of our committees - we are always looking for new members!

Call for Speakers!

We are always on the look out for speakers for our upcoming programs and events. We invite and welcome new speakers to enlighten our chapter in a variety of topics relevant to the six domains of practice: Marketing Research, Market Planning, Client and Business Development, Proposals, Promotional Activity and Management. If you have a topic, idea, or work process that you think others can learn from fill out our online application.


Have you checked out the latest SMPS CT blog posts? Read on a variety of topics including tips on growing your audience, the January Best 5, and an event recap. Interested in contributing? Contact Marta Dabrowski.

SMPS CT Job Bank

An important part of the SMPS CT’s mission is to support our members' career development and advancement. In addition to educational events, seminars, networking and mentorship opportunities that help contribute to our members' career success; we also provide a forum for locating career opportunities and for companies to seek skilled marketers in the A/E/C industry. The SMPS CT Job Data Bank is a data resource only and is not a referral or job placement service.

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Past Program Recap


November:  Principals' Program - Beyond the Plan:  Challenges and Solutions to Strategic Planning, Implementation and Budget

Principals and marketing professionals alike benefited from this thought-provoking program held at the local OFI showroom. Speaker Kayla McCause, CPSM led an engaging discussion on best practices to help avoid common implementation mistakes, engage firm stakeholders, and measure and monitor progress.

Chat leaders Katelyn Chapin, AIA (left) and Allison Puzycki (right)

December:  Fireside Chat Inspiration Session

The Fireside Chat members-only program is an annual favorite, allowing participants to dive into a deep personal discussion led by experienced industry peers. Coworkers-turned-friends Katelyn Chapin, AIA and Allison Puzycki led an invigorating discussion that focused on knowing the value of a team, determining what brings you joy, and identifying ways to inspire and encourage both yourself and others within your circle. 

January: Welcome to Coach U:  Teaching Presentation Skills the Graceworks Way

So, you've submitted your proposal and have been shortlisted...what next? This jam-packed Graceworks program, presented by Carol Doscher, centered on coaching the coach to help you educate, motivate, and bring out the best in your interviewing team. Carol's #1 tip? Always Help Your Listener! 

January Special:  SMPS Volunteer Appreciation Celebration

Without our volunteers, SMPS CT wouldnt be able to do...anything. So that's why you celebrate YOU, our dedicated volunteers, who work tirelessly behind the scenes to coordinate programscommunicate engaging contentsecure yearly and event sponsorsattract and retain memberslead by examplehelp others study for their CPSM, and focus on building diversity and inclusiveness. A night filled with axe-throwing, delicious food, exciting raffle prizes, and the great company of a committed network is just one way we are saying THANK YOU this year for all that you do! 

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Member Milestones

Welcoming our new members.

Welcome New Members! 

Christa Maull    
Marketing Coordinator    
The SLAM Collaborative    

Jessie Lernmark
Director, Marketing & Communications    
Colliers International    

Cynthia Colon
Marketing Assistant
QA+M Architecture

Dana Gabrielson
Pursuit Specialist

Shelley Leone
Marketing Coordinator

Jenna Strickland
Proposal Coordinator
Colliers International

Did you know?

It pays to recommend new members! Current SMPS members receive a 3-month membership extension if they recommend a colleague who joins as a new member ($100 value). And it gets better! Current SMPS members who recommend a second colleague who joins as a new member will receive a $25 gift card. For further information on how to proceed with membership referrals, contact Ruth Millward.

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Take advantage of this season's two remaining Door Prize Sponsorships for our March Get a Let Up Before the RFP Hits, and April MAX Talks programs! Click here to purchase your spot today. Stay tuned for the announcement of our Golden Gala Marketing Communications Awards sponsorship opportunities. 

Have an idea or want to create a customized option? Contact the Sponsorship Committee today!

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Thank you Sponsors



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Mentorship Program

Calling Mentors and Protégés!

One of the foundations of SMPS CT is our commitment to our member’s personal growth and professional development.This members-only benefit will connect experienced professionals with aspiring talent of any age or at any stage of their career development in a supportive, one-on-one environment. Your experience will be unique, based on your needs and availability. This is not a no one size fits all program.  If you are looking to build a strong personal and professional relationship with someone in our industry, please contact Leadership Committee Chairperson, Sharon Pomeroy, with questions and more information. 

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Calendar of Events

SMPS CT is proud to be a collaborating sponsor for the Women Who Build Summit! | 2/21
The Women Who Build Summit has quickly become one of Construction Institute's premier events. Year over year, speakers and attendees alike rave about this enriching experience. Each year promises an inspiring day of educational presentations, motivational stories, confidence-boosting interactions, and networking opportunities. If you are interested in becoming involved in the planning task force for next year's event, please contact Nancy Greenwald at

Business Development: Building Effective Relationships and Momentum for the Future | 02/27
Julie Brown, the founder of JB|BD and frequent speaker on the power of networking and relationship building, will walk us through the steps of how to: prepare for networking events and meetings, grow your network with emotional intelligence paired with competence, and how to maintain and advance business relationships after the all-important first meeting.

Get a Leg Up Before the RFP Hits the Streets! | 03/27
Join us as we showcase the sales funnel concept as a tool to prioritize and pre-position your firm for future work. Besides a mind-blowing approach to the project, relationships are a critical factor to increasing your chances of winning. We will go over a capture plan, which is a key component in on of the sales stages critical to creating a winning strategy!

SMPS CT MAX Talks | 04/17
What is MAX? MAX Talks are inspirational, 15 minute, storytelling sessions, similar to a TED Talk. The model works in part because it captures an audience for a short period of time and inherently encourages focus and concentration. 

SMPS Northeast Regional Conference | 05/01 - 05/03
The SMPS Northeast Regional Conference brings together innovative thinkers from across multiple industries, geographies, and SMPS chapters to discuss the ongoing transformation of A/E/C marketing. 

You can register for these events on our website.


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In Other News...


Congratulations to members Ani Chaghatzbanian and Kate Anderson for their appointment to the Connecticut Economic Development Association (CEDAS) Board of Directors for the 2019 year!

High-Profile invites you to participate in three exciting issues this month!

The March issue has a focus on Education!  If your firm is involved with any school (private or public) that is K through University, tell us about it!  We're also highlighting the annual North Atlantic Regional SCUP Conference in this issue.  If you'd like to submit press or authored content, click here for details. Deadline is FEB. 20.


HP also a special supplement devoted to Women-In-Construction!  Highlight a woman in your firm that deserves recognition for going above and beyond.  Tell us how your firm is celebrating National Women's month!  Click here for more details.  Deadline is FEB. 20.


HP is extremely excited to publish a brand new out-of-the-box issue called Vision.  This is a special issue exploring what happens when people, teams and organizations do things their own way, acting on what they believe matters, and others are better for it. DEADLINE IS MARCH 1.  Learn how you can participate by clicking here.


Are you a member with news to share? Email us at! Communications Committee reserves the right to edit member news submissions for length and clarity.  


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