SMPS CT's 35th Birthday Bash & Event Management Program

November 15, 2017
3:00 PM - 6:00 PM

Real Art Ways
56 Arbor Street
Hartford, CT 06106
Venue website

You’re invited: SMPS CT turns 35! Join us as we celebrate this milestone with an educational event management panel to be followed by a birthday bash.

Have you ever wondered how far in advance is too far in advance to start promoting an event? What’s all the noise about event-themed #hashtags? How can I get the press to my event?  Now is your chance to ask our panel of event management, marketing, and public relations experts. This panel will be set-up as an open dialogue discussion, so bring your questions and be ready to engage!   

The panel discussion will be followed by a birthday soirée where you can network, enjoy a cupcake, pick up a goodie bag, and explore the whimsical galleries of Real Art Ways. 

Bonus: SMPS CT will be raffling a FREE ANNUAL MEMBERSHIP or renewal to one lucky attendee in honor of our 35th birthday - you do not want to miss this event!


Amanda Mueller, Senior Vice President, Cashman + Katz Integrated Communications

Amanda Mueller is Senior Vice President at Cashman + Katz Integrated Communications, one of the region’s leading communications firms.  Amanda currently oversees all of the Agency’s accounts, including national brands such as BIC, Kiehl’s, Sperry and Iron Mountain, as well as Eastern Connecticut Health Network (ECHN), ConnectiCare, CT Department of Transportation and more.   As an integral part of the Cashman + Katz team for the past 13 years, Amanda also oversees the firm’s Public Relations department, where she concentrates on obtaining press coverage and generating exposure for her clients through a variety of channels including traditional media, social platforms and influencers.  Amanda was a 2016 Hartford Business Journal Women in Business honoree.

Amanda graduated with a BA in Communications and a Minor in Sociology from the University of Massachusetts, Amherst.    She lives in Norwich with her husband and two daughters, Grace and Sadie.

Danielle Casey, Director of Corporate Sales & Catering, Present Company

Danielle Casey is a CT native with over 15 years in the restaurant and hospitality industry, working at some of the highest rated restaurants in the area. Graduate of Sacred Heart University, Danielle began her professional career at the Bushnell working for Max’s Catering. As an event coordinator, her responsibilities included running all aspects of dining and bar for theater, from shows to private events and offsite catering. In 2008, Danielle joined the team at the esteemed Polytechnic Club during its renovation and re-branding as The Restaurant ON20. Working as head server, assistant dining room manager and assistant event coordinator, Danielle was a part of the groundbreaking team that brought the once private, lunch only club to one of the top restaurants in the state.

Over the next few years Danielle worked as General Manager at The Mill at 2t in Tariffville, CT and Catering Manager for the Billy Grant Restaurant Group. Deciding it was important to diversify her skills, Danielle took a job as Marketing Coordinator at OFI. There she learned the importance of business development, social media, marketing campaigns and business plans. In 2017 Danielle’s dream job was offered to her, Director of Catering and Corporate Sales for the new restaurant, Present Company. Longtime friends and co-workers Tom Gale and Jeffrey Lizotte had re-opened the Mill at 2t as Present Company, a unique, open kitchen restaurant serving local, seasonal American fare. Taking everything OFI had taught her regarding business and marketing and combining it with her love and passion for food, wine, hospitality and service Danielle is now focused on the growth and success of Present Company Restaurant and Catering.

Lindsey Burke, Marketing Specialist, SystemOne

Lindsey Burke is Marketing Specialist at SystemOne, a global health startup company with offices in Springfield, MA and Johannesburg, South Africa. Its game-changing data technologies help speed detection and response to infectious diseases.

Lindsey has over 12 years of event-planning experience which started while working at Mohegan Sun and continued as Corporate Event Specialist for Woodard & Curran Engineering. Most recently, Lindsey was the Director of Marketing for Town Green District in New Haven and produced, or was closely involved with, many of the City’s marquis events.

In her current role, Lindsey is learning the nuances of global event planning and recently traveled to Ghana for the Union Africa conference. Additionally, Lindsey is a former Director on the SMPS CT Board and was awarded Member of the Year in 2011. Lindsey has a B.A. from Eastern CT State University and a Masters in Communications from the University of Hartford.


Nichole Petersen, Director of Marketing, Flow Tech, Inc. 

Nichole Petersen is the Director of Marketing for Flow Tech, Inc., an industry leader in providing energy-efficient and state-of-the-art commercial HVAC equipment, systems and service located in South Windsor, CT. Nichole is responsible for leading all of Flow Tech’s marketing and communications initiatives including branding, marketing analytics, social media, content management, recruitment, and of course their events. Her passion project is Flow Tech’s annual customer appreciation event, Flowtoberfest. From its conception in 2014, she has grown it from a 50 person get-together to an event with name recognition and its own social media donation campaign.

Prior to Flow Tech, Nichole started her marketing career at Engineering Services and Products Company (ESAPCO) where she headed up marketing for their ClearSpan Fabric Structures division and was the Events Manager running 30+ annual trade shows and Controlled Environment Agriculture (CEA) School. Aside from professional event planning, Nichole has planned and executed numerous bridal and baby showers, bachelorettes, graduation parties and holiday-themed functions. She graduated from Johnson and Wales University with an AS in Advertising Communications and a BS in Marketing Communications.

Nichole has served on the SMPS-CT Board of Directors as Secretary for the past 3 years and is currently going on her 4th year as the Chapter’s Sponsorship Committee Chair. During the 2014-2015 year, she received the Grace Waldvogel Member of the Year Award and she is currently an active member of the Chapter’s Programs Committee.

Event Details:
Wednesday, November 15, 2017
3:00pm – 3:30pm       Registration & Networking 
3:30pm – 5:00pm       Event Management Panel Discussion
5:00pm – 6:00pm       Networking & Birthday Bash

Real Art Ways 
56 Arbor Street
Hartford, CT

Free on-site parking is available.

Please register by 5:00 PM Monday, November 13, 2017.

SMPS CT Members: $65 
Non-Members: $85
Past SMPS CT President (Member): $35
Past SMPS CT President (Non-Member): $65

Please note:
Late registrations and walk-ins will be charged an additional $10.

Cancellations must be made 48 hours in advance to receive a refund.

No shows are responsible for payment in full. Past SMPS CT Presidents will be charged the full registration amount.

Continuing Education Units (CEUs): 
This program is eligible for 1.5 SMPS CEU credits in Domain 5.


$250.00 November 2017 Door Prize Sponsor