SMPS Connecticut Presents MAX

May 16, 2018
3:00 PM EDT - 6:00 PM EDT
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Real Art Ways
56 Arbor Street
Hartford, CT 06106
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Are you ready to be inspired? This stellar line up of speakers will share their creative ideas and stories that will provoke, inspire and excite the audience. After the program, join us at the networking cocktail hour for an opportunity to connect and engage with the speakers and other attendees.


"Design a Future of Purpose and Possibility."

Brent Robertson - Partner, Fathom

Keeping our future in focus is a tricky thing - you can't see it, you can't touch it, and language often fails us when we attempt to talk about it. Combine this with the fact that the present, or what is real for us now, is so overwhelmingly powerful, without intention and focus, it can limit what we see is possible for our future, or our organizations' future, to nothing more than more of what we already know. In this talk, Brent Robertson will introduce a way to design and live in our ideal future, a future not limited by what we know, but instead, one that is as limitless as our imaginations. And through the conversation, illustrate a way to relate to our world and those around us, in a more empathetic and creative way.


"I'm a Subject-Matter-Expert, not a Salesperson!" 

Donna Bak - Senior Partner, Sandler Training

I learned the hard way that we are all selling some-thing, to some-one, during the day. It may be a product or service or a request for resources, and very often it's an idea...our point of view...a cause. I was trained and skilled in a technical field (computer science)...and the last think I wanted to be was a salesperson. But as it turned out, my inability to influence people (sell!) was the one thing getting in the way of advancing my career. At the time, I didn't know how to sell up the chain of command for resources...across the organization to my peers for support...and down to the frontline (my customers). I wanted to be a Trusted Advisor to the people in my professional and personal life...but didn't know how. My aha moment came when I realied I had it all backwards. When I told myself - "I am a Salesperson, with an expertise in Computer Science!" - I started selling more effectively and even liking it! During this presentation attendees will learn the following: proven to sell yourself as a Trusted Advisor, how to utilize communication styles as an advantage in dealing with people, and how to bond and build rapport to gain trust faster


"Be a Talent Magnet! - How to Attract, Manage and Engage the Millenial Workforce"

Jeff Butler - Speaker, Author, Entrepreneur and Passionate Millenial

Recently, the Millenial generation took the stage as the largest generation in the U.S. workforce. Millenials (Generation Y), born between 1981 to 2000, are your current and future leaders and they are bringing tremendous change, innovation and opportunity. This MAX Talk covers the Millenial employee lifecycle from hiring, to managing and retaining. Each segment of the cycle will have both high level theories as well as tactical strategies that attendees can immediately begin using after the program. Some include: how to create an enticing message to attract a millenial's attention, practical tips of managing difficult employees, and retention strategies that CEO Jack Welch implements at General Electric.


"Bad/Better/Best/Beyond: A Blueprint for Building Happiness"

Jessica Osborne, CPSM - Marketing Manager and Principal, BL Companies

The A/E/C industry is unique and powerful - we know that is has the ability to literally shape the environment around us. But beyond that it offers a close-knit and collaborative career path for those that have been fortunate to find ourselves involved in this realm. For one marketer, this industry led her from the brink of despair and self-destruction to success, health, and the happiest she's ever been. This is a story of how the A/E/C industry saved her - its people, organizations and opportunities. Jess will take you on her journey from bad, to better, to best and beyond and share the key factors in helping to find her happy.


Event Details:

Wednesday, May 16, 2018
3:00pm – 3:30pm   Registration
3:30pm – 5:00pm   Program
5:00pm – 6:00pm   Networking & Cocktails



Real Art Ways
56 Arbor Street
Hartford, CT 06106


Registration:Please register by 5:00 PM Friday, May 11, 2018.


SMPS CT Members: $65 
Non-Members: $85
Past SMPS CT President (Member): $35
Past SMPS CT President (Non-Member): $65


Please note:
Late registrations and walk-ins will be charged an additional $10.


Cancellations must be made 48 hours in advance to receive a refund.


No shows are responsible for payment in full. Past SMPS CT Presidents will be charged the full registration amount.



About MAX:

MAX events are creative programs, centered on short-form sessions meant to be a showcase for speakers exchanging great, well-formed, marketing-led ideas and inspiration, through storytelling, presentations, and media.

MAX: Market.Act.eXchangeMembers of the SMPS community are changing their businesses, communities, and the world in positive ways every day. MAX provides a creative, fresh platform to celebrate and exchange marketing-led innovations, big ideas, and inspiring stories. MAX helps open our minds to possibilities. MAX promotes SMPS community members as leaders to inspire others to think and act.


Continuing Education Units (CEUs):

Please check back for information about this program's CEUs.


Thank you to our Generous Sponsors!

Videographer Sponsor:


Presenting Coach Sponsor:


Door Prize Sponsor:


Drink Ticket Sponsor(s):


Popcorn Sponsor:

About the Moderator: 

Maura Newell Juan - Managing Principal, seventy2architect

Maura Newell Juan is the managing principal of seventy2architect, a commercial architecture firm located in Danbury, Connecticut. She is client liaison for all projects, and is Principal-in-Charge of Business Development, and her specialties include Healthcare design, Church and School projects, Retail and Restaurant design, Multi-family housing and Code Consulting. Maura is dedicated to making the design and the construction process easier/smoother for clients. She is actively involved with every project in the office, and is the direct contact person for clients and contractors alike. She works with consultants and engineers to coordinate civil, electrical, mechanical, structural work and regularly presents projects to local Planning and Zoning Commissions, Zoning Boards of Appeal, Historical and Architectural advisory committees.

About the Speakers:

Brent Robertson - Partner, Fathom

Brent spends his days helping leaders get closer to what matters to them, understanding the potential their organizations possess, and focusing their energy in ways that will make the biggest difference. He guides organizations through clarification of goals and intentions, idea generation, and the design of new business destinations. But whether the purpose is expansion into a new market, rethinking a brand position, or realignment of internal teams, the result is a ligitimate, grounded vision and the tools to make it happen.

Donna Bak - Senior Partner, Sandler Training

As a Senior Partner of Sandler Training, a professional services firm, Donna works with individuals, companies, healthcare practices, and non-profit organizations that want to perform at a higher level in the areas of Business Development, Customer Service, Patient Care and Management/Leadership.

Donna began her career at United Technologies Corporation (UTC) and progressed through various technical, field marketing, project management and management roles and later transitioned to a management position within Computer Sciences Corporation (CSC). Throughout her roles, Donna delivered cost-effective and value-added solutions, often working with senior management to execute UTC's accelerated IT vision.

Donna joined Sandler Training in 2007 as a Partner. Donna delivers results using proven techniques for training and coaching people and teams on the skills and behaviors necessary to excel.

Jeff Butler - Speaker, Author, Entrepreneur and Passionate Millenial

As a native Californian and raised in Silicon Valley, Jeff has spent his entire life during the highest pattern of employee turnover in recorded history.

Graduating from UC Berkley with a degree in Computer Science, Jeff experienced the competition and challenges of recruiting, attracting, and retaining top talent first hand. Unlike other experts on millenials, Jeff has been in the trenches of what it means to be a millenial and what it takes to retain and keep them engaged.

With Jeff's versatile background, he has helped Fortune 500 Companies and thousands of professionals across the United States - in addition to appearing on TEDx in both 2016 and 2017. 

Jessica Osborne, CPSM - Marketing Manager and Principal, BL Companies

Jessica Osborne (please call her Jess!) is a Marketing Manager at BL Companies, an ENR Top 500 multi-discipline design firm with 250 employee owners throughout the Northeast and Mid-Atlantic. Her professional background has been focused on Marketing & Communications in the A/E/C industry, which she's been doing for the past decade or so. She loves the be creative whenever possible, seeks out challenges on the regular, and finds her days to be most fulfilling when she's been able to help someone. Her career path has taken her from Marketing Coordinator to Marketing Manager and Principal, and she currently serves on BL's Operations/Leadership Team.

She holds a Bachelor of Science in Marketing from Bentley University, is a Certified Professional Services Marketer (CPSM) and has served in many leadership capacities for SMPS Connecticut over the past 8 years (President, Board of Directors, Communications Committee Chair and member of the Programs Committee). Outside of the office, you can usually find her out on a training run for her next marathon, listening to a podcast, or sampling a tasty IPA.