Be Prepared: Develop Your Systems, Procedures and Protocols Before a Crisis

May 05, 2021
1:00 PM EDT - 3:00 PM EDT
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Virtual Program
Registrants will receive the access link in the bottom section of their registration confirmation email, and a reminder email the morning of the virtual program.


The phone rings and on the other end is a reporter asking about an incident that just happened involving your company. Would you know how to respond?

A crisis or unexpected event that focuses media attention on your firm can be disruptive to your normal business operations and have a real or perceived negative impact upon your company.

A detailed crisis communications plan will help you evaluate the scope and level of a crisis while establishing a uniform communications system, procedures, and protocols to help your company deal effectively with an emergency situation.

This session will provide practical information around a range of crisis issues that you can immediately implement within your firm.

Crisis issues may include:

  • An injury or accident on a jobsite or in the office
  • Finanical hardship
  • Bad press and/or review
  • Implications of employee/owner involvement in a scandalous act
  • Lawsuit or on going investigation


Session Outline:

  • Components in a crisis communications plan
    • What is a crisis?
    • Why have a crisis communications plan?
    • What to include in the plan?
  • Interview Survival Tips
    • The 10 commandments for dealing with reporters
    • Interviewing tips
    • Quotable sound bites
  • Tips on communicating with the press
    • How to respond
    • Types of responses



  1. Key components in a crisis communications plan
  2. Tips for dealing with the media
  3. Using social media during a crisis

About the Speaker:

Susan Shelby, FSMPS, CPSM | President & CEO of Rhino PR

Susan has driven public relations, marketing and communications programs across diverse industries, with a focus on the A/E/C industry and technology, for more than 20 years. Her expertise in media relations, strategic planning, crisis communications and relationship management achieves bottom-line results for professional service firms. She was recognized as the Marketing Professional of the Year by SMPS Boston in 2012. Follow her @RhinoPRBoston or visit for more information about how Rhino PR can help you take charge of your PR.

Event Details: May 5, 2021 | 1:00 – 3:00 pm EST - NEW UPDATED DATE!

1:00 – Welcome

1:05 – Program Begins

2:30 – Q&A

2:50 – Closing Remarks


The comfort of your home, office or mobile device.

Virtual Sponsor: 1 Available

Continuing Education Units (CEUs):

This program is eligible for 2 SMPS CEU credits in Domain TBD.


Register by May 5, 2021, 1:00 pm EST. Registrants will receive an access link in the bottom section of their registration confirmation email and via email the morning of the program.

Please note:
  • If registering after 12 PM on 05/04/2021 please email [email protected].
  • Cancellations must be made 24 hours in advance to receive a refund.
  • No shows are responsible for payment in full.
  • Unauthorized sharing of the program's access link may result in higher registration costs.



$25.00 SMPS CT Member

$35.00 Non-Member

$0.00 Member Sponsor

$0.00 Non-Member Sponsor

$25.00 SMPS Other Chapter Member