Creating an Effective Roadmap for AEC Market Research & Analysis

May 13, 2020
12:30 PM - 1:30 PM
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Free Webinar
Registrants will receive a reminder email the morning of the webinar with the access link.


Research and analysis are critical for AEC firms seeking to maintain or gain ground in new or established markets. In this session we’ll look at both the internal and external investigations firms can utilize to understand where they are and where they want to go by examining:

  • Questions that should be asked internally prior to doing external research.
  • The difference between primary and secondary research and why they both have a place in your marketing program.
  • How competitive intelligence can help firms position themselves by comparing their services and offerings with other firms.
  • Available resources such as newspapers, business publications, professional associations, economic development groups, planning officials, AEC websites, etc.
  • Qualitative vs. quantitative research.


Meet the Presenter:

Jon Schlesinger, Co-Founder | Formation Communications, LLC 

With nearly two decades of experience working within the built environment, Jon has served as a creative and catalyst for AEC firms seeking to implement, improve and gain more ROI through their marketing efforts. In 2018, he co-founded Formation Communications, LLC, a marketing and technology firm that helps organizations connect with their audiences by identifying, defining and promoting the qualities that make them shine. Jon holds a Bachelor of Science in Communication from Boston University. When not immersed in mar/com projects, he enjoys spending time with his family on the Connecticut shoreline, exploring the natural environment, and conjuring sounds and songs from various stringed instruments.

Event Details:

Wednesday, May 13, 2020

12:30 PM to 1:30 PM - Webinar


The comfort of your own home office or wherever you find yourself social-distancing.

Webinar Sponsor:

Continuing Education Units (CEUs):

This program is eligible for 1 SMPS CEU credit in Domain 1 (Market Research).


Please register by Tuesday, May 12, 2020, 5:00 PM. Registrants will receive a reminder email the morning of the webinar with the access link. Please verify/white list the emails, [email protected] & [email protected], to ensure receival.


Free! We'd like to give back to our members and industry friends during these uncertain times. This webinar is free to all who attend.


$0.00 SMPS CT Member

$0.00 Non-Member