Think Like a Journalist - The AEC Marketer's Guide to PR

April 15, 2020
12:30 PM - 1:30 PM
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Free Webinar


Think Like a Journalist - The AEC Marketer's Guide to PR

AEC firms often put out press releases that do not lead to any media coverage. In this webinar, we'll imagine ourselves in the newsroom to understand what reporters need and how our firms can be a part of their coverage.

Participating in this webinar will leave you energized and prepared to:

  • Recognize potential media opportunities for your firm beyond AEC trade media
  • Collaborate with other stakeholders in your projects to generate media coverage that benefits everyone
  • Proactively contact members of the media in a way that will build relationships
  • Bring about media coverage that has an impact on the firm's ability to win new business


Who Should attend?

  • Marketers looking to enhance their firm's media coverage
  • Communications specialists in need of a more robust public relations program
  • Business developers who want to help their marketing department gain media coverage
  • Self-employeed or small business owners without dedicated marketing staff
  • Technical professionals interested in building their own personal brand and thought leadership through PR


Meet the Presenter:

Jason Simms, Principal - Simms PR

Jason Simms approaches public relations as a partnership between journalists and organizations on behalf of great stories. His Connecticut-based PR firm enables B2Bs in a variety of industries to shape the conversations that matter to them most in regional, national, and international media. More than merely “getting the word out,” Jason and his team help organizations build relationships at scale. By sharing why their clients matter and what makes them successful with expansive, new audiences, Simms PR connects clients to those who can advance their most vital initiatives, while increasing return on marketing, communications and events. Prior to founding Simms PR in 2013, Jason was a journalist reporting for print, digital, and broadcast media.

Event Details:

Wednesday, April 15, 2020

12:30 PM to 1:30 PM - Webinar


The comfort of your own home office or wherever you find yourself social-distancing.

Webinar Sponsor:

Continuing Education Units (CEUs):

This program is eligible for 1 SMPS CEU credit in Domain 5 (Promotional Activity).


Please register by Tuesday, April 14, 2020, 5:00 PM.  Registrants will recieve a reminder email the morning of the webinar with the access link. Please be sure to verify/white list the email addresses, [email protected] and [email protected], to ensure receival. 


Free! We'd like to give back to our members and industry friends during these uncertain times. This webinar is free to all who attend.


$0.00 SMPS CT Member

$0.00 Non-Member