Annual Strategic Planning Retreat

June 25, 2020
1:45 PM - 5:00 PM
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Zoom Virtual Program
Meeting access information will be emailed to all registrants.


2020 has given us a run for our money, but SMPS CT is always up for a good challenge. We are excited to host our virtual Strategic Planning Session for 2020-2021 where we will discuss the future of SMPS CT post pandemic and the importance of diversity and inclusion.  SMPS CTs 3-year Strategic Plan was implemented in 2018 and we are continuing to achieve the goals we have set. Join the conversation and be part of the change that will shape the future of SMPS CT.

This exciting and interactive session will be facilitated by The Bolder Company and will include a Key Note speaker, Joy Woo, Associate Vice President of AECOM. 

Help us make the best of our strategic planning session by completing this short survey.

Meet the Facilitators & Speakers:

Alicia Mojica Washington | Director of Marketing, HRP Associates, Inc. – President-Elect for SMPS CT 2020-2021

Alicia has over 16 years of marketing experience in the A/E/C industry. Her experience includes marketing and business development support in the areas of architecture, engineering, site development, remediation, bridge construction and construction inspection. Her responsibilities include oversight of corporate and client sector branding, development of industrial, state and federal proposals and qualifications packages, supervision of marketing communications functions, initiation of research and development opportunities, and management of the marketing department staff.  Alicia is currently President-Elect for the Connecticut Chapter of the Society of Marketing Professional Services (SMPS), a board member and membership chair of the Construction Institute, and on the founding committee for the Connecticut Chapter of the National Organization of Minority Architects.  



 The Bolder Company 

The Bolder Company connects individuals to themselves, to each other, and to the futures of their organizations. With 30+ years of facilitation & coaching experience, they combine fully experiential, improvisation-based learning with grounded, outcomes-focused content to produce deep behavioral change. They are committed to helping people build trust, courage, and levity so that organizations become collaborative, generative environments. Their most popular programs focus on empowering the confidence, clarity, ease, and power of emerging leaders and executives.

Founding Partners Ellen Feldman Ornato and Jenny Drescher have developed a unique firm with a sole focus on freeing people to live powerfully. They are results driven and bring subject matter expertise in organizational dynamics, effective communication, unconscious bias, personality type, facilitation and presentation skills, and conflict management skills. The Bolder Company is the catalyst for the lasting behavioral change that empowers businesses to thrive.


Joy L. Woo, CPSM, LEED AP | Associate Vice President, Global Cities, AECOM

Joy Woo, CPSM, LEED AP, is a strategist, marketer, and chief implementer who works with multi-disciplinary teams to develop strategic initiatives, design detailed plans to market and implement those strategies, and manage the programs required to meet/exceed performance metrics. As Associate Vice President and Senior Director of Strategy on the AECOM Cities team, Joy manages strategic projects to promote growth in AECOM’s priority cities worldwide. These projects include transformative projects and brand building/thought leadership campaigns. Throughout her 30-year career, including 19 years at AECOM, she has held various marketing roles in the A/E/C industries. Joy previously led the national SMPS certification committee, which surveyed the membership and developed the Value of CPSM campaign. She recently published an article on the benefits of diversity and inclusion in SMPS’s April issue of Marketer. Joy has also presented at SMPS regional and national conferences and has co-led the San Francisco chapter’s mentoring program. Joy is a certified life coach through the Martha Beck Institute. She enjoys travel as it provides the opportunity to experience various cultures and meet new people around the world. Joy holds a B.S. degree in Biological Sciences and an MBA from the University of California, Davis.


Event Details:

1:45 PM to 2:00 PM- Registration & tech check

2:00 PM to 5:00 PM - Stategic planning session

5:00 PM to 5:30 PM - Optional networking happy hour


Location: This session will take place on the Zoom Meeting platform.


Registration: Please register by June 23, 2020 at 5:00 PM. Registrants will receive the zoom link on the morning of the session.


Cost: Free to all SMPS CT members and Non-member sponsors


$0.00 SMPS CT Member

$0.00 Non-Member Sponsor