Be the Firm Your Client Can't Live Without

February 19, 2020
1:15 PM EST - 4:00 PM EST
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SPACES Blue Back Square
71 Raymond Road
West Hartford, CT 06107
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The word partnership is often used to describe ideal client relationships - but what does that mean exactly? In our experience, A/E/C professionals often describe partnerships as relationships where both parties become essential to each other's future - meaning, for both A/E/C firm and client, their ambitions for and beyond the project, can only come to exist as a result of their relationship. This is the difference between clients seeing your firm as one of many to choose from, to one they wouldn't take a project without.

Meaningful partnerships are the result of not just the things people are doing, but more importantly who people are being for each other. In this workshop Brent Robertson and Ben Callaghan, of future design firm, Fathom, will demonstrate the art and science behind establishing ideal client partnerships and will connect how that relates to the cultural and operational aspects of firms, that if present, favor client partnerships.

Who should attend and why:

  • Firm Principals who are growth-minded...doing well, but not satisfied...and concerned about how to take the firm, and its client relationships to the next level.
  • Technical and sales professionals looking to foster stronger client partnerships.
  • Business development and marketing professionals who are driven to succeed but struggling with how to set themselves apart in a competitive market.


Attendees will leave this workshop with:

  • A multi-dimensional way to design efforts that invite ideal client partnerships
  • State-of-the-art, readily applicable relationship building practices
  • Knowledge of three key relationships that if cared for, vastly improve your ability to be indispensable for your clients


Watch the videos to learn more about what to expect from this workshop!

Workshop Overview      Why Principals Should Attend     Attendee Takeaways


About the Speakers

Brent Robertson, Partner

Brent works with leaders to design futures worth believing in. A partner at Fathom, he champions an approach to strategic planning, profitability, talent engagement, and market differentiation that prioritize people and relationships. As a result, his clients don't simple plan their futures, they bring them to life through the energy of organization-wide involvement in, and commitment to, generating valuable businesses that matter.

In addition to his client work, Brent is an outspoken advocate for the region, and serves as an advisor to community and business organizations who endeavor to create a better future for everyone who lives here. With a bias toward provoking new ways of seeing the world and taking action to change it, Brent is a sought-after keynote speaker and is regularly featured in regional and national publications.

Brent has oriented his life around helping people create conditions for the success. He is frequently invited to lecture on the topic of leadership and uses his personal transformation experience - going from overweight and out of shape middle-ager to ultra-distance athlete in under three years - as a place from which to mentor others through personal and professional change.

Ben Callaghan, Associate Partner

With over fourteen years' experience in brand development, storytelling, strategy, and business culture, Ben works with leaders and their teams to become a version of themselves they did not know existed and to create a future they did not know was possible.

As an associate partner at Fathom, Ben is a creator and facilitator of Fathom's unique approach and engagements designed to provoke new thinking, launch critical initiatives, and realize transformational growth and development.


Event Details:

Wednesday, February 19, 2020

Snow date: Wednesday, February 26, 2020

1:15 PM to 1:45 PM - Registration and networking

1:45 PM to 4:00 PM - Workshop

Coffee, tea and light hors d' oeuvres will be served.


SPACES Blue Back Square (in back of the Cheesecake Factory and across the street from Whole Foods), 71 Raymond Road, West Hartford, CT 06107

When you enter the lobby, go to the staircase and proceed to the 2nd floor. Our event will be in room 220. Signage will also be placed to show you the way. If you need additional help you can check in at SPACES' reception desk in the lobby. SMPS CT registration will be in the same room as the workshop - 2nd floor, room 220.


Street and municipal garage parking available. ISHAM parking garage in Blue Back Square is the closest. Click here for more parking options.

Door Prize Sponsor:

Continuing Education Units (CEUs):

This program is eligible for 1.5 SMPS CEU credits in Domains 1 (Market Research) and 3 (Client & Business Development).


Please register by Friday, February 14, 2020.

Non-members who attended the 2019 Win More Work Summit are eligible to attend this program at the SMPS CT Member rate. Please select the ticket "Non-member WMW Summit Attendee Discount Ticket" and enter in the code sent to you in January by SMPS CT President, Nichole Petersen. If you don't have a code, email [email protected]

New SMPS CT members that joined January 2019-February 2020 may attend this program for free. Please select the ticket "New Member Since January 2019-February 2020."

Walk-ins are welcome but will incurr a $10 late fee.

Please note:

Late registrations and walk-ins will be charged an additional $10.

Cancellations must be made 48 hours in advance to receive a refund.

No shows are responsible for payment in full.



$65.00 SMPS CT Member
$75.00 after 05:00 pm February 14

$35.00 Past SMPS CT President (Member)
$45.00 after 05:00 pm February 14

$0.00 SMPS CT New Member April 2019-February 2020

$0.00 Member Sponsor

$85.00 Non-Member
$95.00 after 05:00 pm February 14

$65.00 Non-member WMW Summit Attendee Discount Ticket
$75.00 after 05:00 pm February 14

$45.00 Non-member Past SMPS CT President
$55.00 after 05:00 pm February 14

$0.00 Non-Member Sponsor