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SMPS CT Confessions of a Content Whisperer

Confessions of a Content Whisperer

Extracting Data from Technical Experts and Google Analytics

October 23, 2018

Marketers juggle multiple tasks—proposals, presentations, trade shows, and content marketing. But pulling teeth? Yes, that too! Especially when it comes to extracting information from technical experts. Join SMPS CT to equip yourself with practical tools on how to obtain technical content, what to do with it, and how to measure its effectiveness using Google Analytics (GA). The event is being held on Friday, October 31, 2018 from 11:30 am – 2:00 pm at the Baci Grill, 134 Berlin Road, Cromwell, CT.  Registration is open until Friday, October 26th.

Danielle Gray will present the session. She is the owner of DG Marketing Company, a professional services marketing firm committed to contributing and creating genuine, humanized marketing that listens and solves instead of tells and sells. Learning objectives include: identifying subject matter expert (SME) personas and their motivations; what your team needs to know before contributing content; outlining five methods to extract content from your technical team; and identifying and locating the basic website and social media metrics that inform strategy in GA. We will also discuss methods for presenting complex analytics data to leadership and create a sample monthly GA report for internal use.

Known for her reliability and humor, Danielle is a Content Marketing Strategist with over seven years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. She helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the AEC industry.

The Society for Marketing Professional Services (SMPS) was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities. Today, SMPS, nationally, represents a dynamic network of 7,000+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada. The Society and its 60 chapters benefit from the support of 3,250 design and building firms, encompassing 80% of the Engineering News-Record Top 500 Design Firms and Top 400 Contractors.

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For further information, please contact:

Marta Dabrowski, CPSM

SMPS Communications Chair

marta.dabrowski@wsp.com

(860) 815-9424

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