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SMPS CT Principals Program: Beyond the Plan

SMPS CT PRincipals Program: Beyond The Plan

Challenges and Solutions to Strategic Planning, Implementation, and Budget

November 19, 2018

So, you have a strategic plan, but now what? How does a firm take its plan from creation into successful implementation and execution? Join SMPS CT for our annual Principals Program—Beyond the Plan: Challenges and Solutions to Strategic Planning, Implementation and Budget—to discover best practices for avoiding common mistakes, engaging stakeholders, and measuring and monitoring your strategic plan’s progress. Gain a better understanding of the process, learn creative ways to overcome challenges, and engage leadership during this interactive session on November 28, 2018 from 8:00 AM- 10:00 AM at OFI, 28 Garfield Street in Newington, CT. For more information and registration, check out our website.

Our guest speaker, Kayla McCause, CPSM, a well-respected leader in the AEC Industry, has held a variety of leadership positions, specializing in developing and executing creative marketing and targeted business development strategies, implementation, and coaching. In her current role as a Business Development and Marketing Strategist at Dragonfly AEC Consulting, Kayla works with design and construction firms through a wide range of services, including market research, situational analysis, branding/messaging, and target pursuit strategies and implementation.

The Society for Marketing Professional Services (SMPS) was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities. Today, SMPS, nationally, represents a dynamic network of 7,000+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada. The Society and its 60 chapters benefit from the support of 3,250 design and building firms, encompassing 80% of the Engineering News-Record Top 500 Design Firms and Top 400 Contractors.



For further information, please contact:

Marta Dabrowski, CPSM

SMPS Communications Chair

[email protected]

(860) 815-9424

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