Mechanics of Marketing

April 25, 2018
7:30 AM - 11:00 AM

Courtyard by Marriott - Cromwell
4 Sebethe Drive
Cromwell, CT 06416

A/E/C firms are dedicating more of their budgets and time to digital marketing activities—and rightfully so! But simply “doing” digital marketing—having a website, creating content, sending out emails and being active on social media—is not going to automatically lead to success. The ultimate key to success lies in a strategic and integrated approach and savvy execution by leveraging cutting-edge best practices. And in spite of all the attention digital receives, many marketers are dissatisfied with the results and long to give their efforts a boost.

Created specifically for A/E/C marketers, this three-hour workshop will help attendees create results-driving digital marketing programs for their firms. You’ll walk away with practical, actionable information, as you discover how to bring clarity to the chaos of the ever-changing world of digital marketing. 

Workshop Objectives:

  • Participants will hear about the latest digital marketing trends and stats
  • Participants will identify problematic practices and pitfalls to avoid;
  • Participants will learn powerful and actionable insights to improve their firm’s performance in the following areas of digital marketing:
    • Content Strategy
    • Social Media
    • Email Marketing
    • Website (Design, Development, UX, Security, etc.)
    • Search Engine Optimization (SEO)

Who Should Attend?
This workshop will speak to all levels within A/E/C firms, from entry-level marketers to marketing directors, business developers and principals.

Event Details:
Wednesday, April 25, 2018

   7:30am - 8:00am     Registration & Breakfast Buffet
   8:00am - 11:00am   Program

Courtyard by Marriott - Cromwell
4 Sebethe Drive
Cromwell, CT 06416

Free on-site parking is available.

Please register by April 20, 2018.

SMPS CT Members: $65 
Non-Members: $85
Past SMPS CT President (Member): $35
Past SMPS CT President (Non-Member): $65

Please note:
Late registrations and walk-ins will be charged an additional $10.
Cancellations must be made 48 hours in advance to receive a refund.
No shows are responsible for payment in full. 

Continuing Education Units (CEUs): 
This program is eligible for 3.0 SMPS CEU credits in Domain 5.

About the Speaker: 

Tim Asimos
Vice President & Director of Digital Innovation  ?  circle S studio

Tim Asimos is a recognized authority and catalyst for change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from more than 15 years of experience both inside and outside the industry. As Vice President and Director of Digital Innovation at circle S studio, Tim leads the marketing agency's development of innovative strategies in website development, content marketing, lead generation, account-based marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM). He’s also a member of the American Marketing Association and is a Past President of the Richmond, Virginia chapter.


$250.00 April 2018 Door Prize Sponsor