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Going Green is Good for Business

Our Going Green is Good for Business program took place on February 14th, at the Wallingford office of Burns & McDonnell. The office is located in a certified LEED Gold Building, and made the perfect location for our program.  Attendees the program were treated to an expert panel on the latest green technologies including LEED, WELL, Fitwel, Net Zero Energy, and Passive House.

Antonia Ciaverella, EDAC, WELL AP, FITWEL, LEED AP BD+C (Architectural Designer, Tecton Architects) moderated the discussion. The panel was composed of Karin Patriquin, AIA, LEED AP, Fitwel Ambassador, PCHP (Principal, Patriquin Architects)The panelists shared challenges, success stories and insights to enhance our green marketing and business endeavors. 

 

Karin Patriquin is founding principal of Patriquin Architects, an award-winning, full-service architectural design firm based in New Haven, with a broad range of experience in institutional, commercial and residential projects. Believing in researching the most suitable sustainability measures for all types of projects, she encourages continuing education for all employees in the office and is herself a LEED Accredited Professional, a Certified Passive House Consultant and a Fitwel Ambassador.

 

 

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New Member Spotlight - February 2018

Meet some of SMPS Connecticut's newest members!

 

Hilary Adorno
Project Manager, Golden Egg Concepts

After 22 years of wearing many hats in the Commercial Real Estate industry, Hilary Adorno was provided the unique opportunity to transition into the world graphic design and marketing, as Golden Egg's Project Manager. Capitalizing on her innate talent, Hilary’s responsibilities include RFP/Q construction, content creation, website updates, assisting with strategic marketing initiatives, and account support for Golden Egg’s clients. Her experience in real estate development and customer care dovetails perfectly with her new role. In her spare time, she is a freelance journalist and photographer.

John H. Olson
Owner, Olson Photographic, LLC

John H. Olson, founder of Olson Photographic, LLC, is a professional photographer who specializes exclusively in interior and architectural photography - and has been doing so since 1999. While based in Connecticut, equidistant to New York and Boston, he is consistently trusted to capture award winning images of fantastic projects nationwide – from Maine to New Mexico, to Florida. In addition to the portfolios of top design and building professionals, his images are used in nationwide marketing campaigns, as well as being recognized in professional competitions for the industries that he serves. With contributions to well over two hundred books and magazines to date, his images regularly grace shelter magazines and design book titles.  He is also a co-author of several books on design and travel subjects.?

Abigail Tirone
Assistant Marketing Coordinator, Burns & McDonnell

Abigail Tirone recently joined Burns & McDonnell as an Assistant Marketing Coordinator. She graduated this past December from Eastern Connecticut State University where she was studying Communications and Business Administration with a triple concentration in Public Relations, Advertising, and Marketing. With a focused interest in event planning and stakeholder management, Abigail enjoys opportunities to further develop her skills, make connections, and tries to attend at least one networking event a month if possible. Some of her hobbies include reading, drawing, and working with horses. A fun fact about her is that she trained four wild mustangs by herself from late middle school to early high school. She also is a presenter for a makeup company called Younique which provides a haven retreat as well as resources for women who have been sexually abused as children.

Kelsey Morander
Marketing & Public Relations Specialist, CME Associates, Inc. 

Kelsey Morander is a highly creative marketing and public relations specialist with experience in public outreach, graphic and web design. Kelsey began her career as a graphic and web designer. Over the past 3+ years at CME, she’s been involved with public outreach for both state and municipal projects and has grown a passion for this work. By leveraging technology and adapting to evolving needs, she hopes to positively impact the relationship between the public and the client. She also assists in strategic marketing initiatives and business development within the company. In her spare time, she enjoys traveling and interior decorating. She is also pursuing a Master's Degree in Strategic Communication from Central Connecticut State University (CCSU).

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Share the Benefits of SMPS

Being a member of SMPS provides many perks and opportunities - now you can also benefit by referring a friend! SMPS is offering the following referall rewards to current members:

  1. As the referrer of someone who joins, you’ll be given credit from SMPS Headquarters in the form of a free 3-month extension of your membership.
  2. For your second successful referral, you’ll be sent a $25 gift card.

If you'd like to join SMPS Connecticut, or recommend a colleague for membership, please reach out to Membership Committee Co-Chairs Ruth Millward  and Cathy DeFrances. They are happy to help you pursue new members and make sure you’re registered to receive the referral rewards you’ve earned.

Don't miss out on all SMPS has to offer. Marketing is about relationships, both professional and social. Constant exposure to peers, clients and referral sources through chapter meetings, regional conferences, national conferences, speaking opportunities, publishing opportunities and serving on committees and boards give you the exposure and opportunity to gather information, build and strengthen business relationships, and gain life-long friends.

 

 

 

 

 

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Best Five

We've scoured the web so that you don't have to - check out the marketing articles January had to offer:

1. 10 Good Business Practices in Any Market

2. 14 Marketing Resolutions A/E/C Firms Should Make in 2018

3. Green Building for Everyone on Education

4. How Drones Can Be Used in Architecture

5. How IKEA Continues to Push the Boundaries of Design

 

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Public Speaking Fear? Drown Out That Negative Voice in Your Head

By Gilda Bonanno

If your stomach churns just at the thought of speaking in front of a group of people, you're not alone. In fact, Americans rate public speaking as their number one fear - even ahead of death (hence the old joke that you would rather be in the coffin than giving the eulogy)!

Think about what's going through your head right at that moment when you're getting ready to open your mouth, whether it's at a staff meeting at work or in front of the local YMCA parents' group.  Yes, I admit that I hear voices in my head - and I bet you do, too.

Take a moment, close your eyes and really listen for that voice - what is it saying?

When I ask clients to share what that voice in their head is telling them right before they speak, they invariably come out with a whiny, annoying voice spewing negatives like "you're going to make a fool of yourself" or "who do you think you are?"

That voice goes by many names.  Creativity expert Julia Cameron calls it "The Censor." I call it the "Joy-Sucker" because it sucks the joy out of your work and your life.  The Joy-Sucker undermines your confidence and makes you less able to convey your knowledge and experience to your audience.  In its worst manifestations, it may even cause you to forget your own name! The Joy-Sucker may come from old beliefs about ourselves or perhaps a comment made by an unhelpful friend, teacher or ex.

Instead of allowing the Joy-Sucker to sap your confidence, I recommend replacing it with a positive affirmation or mantra, a term borrowed from meditation and yoga that means a word or phrase that you repeat to yourself to focus your mind and energy.  Your mantra should be personally meaningful to you and should be a phrase that you can believe.  You can use a song title (Aretha Franklin's "RESPECT" comes to mind), a line from a poem or anything that makes you feel powerful and confident.  "You go, girl" is my favorite (accompanied by a mental fist in the air).

Once you have created a mantra, try it out in real-life situations. When you're getting ready to speak, listen for the Joy-Sucker and replace it with your mantra. Remember that the Joy-Sucker has had years of practice, so it's okay to try several mantras before you find one that is powerful enough to drown it out.

You'll know the mantra is working when you feel your anxiety decreasing and your confidence increasing (a little bit at a time).  As you build your confidence, you'll be able to tap into your knowledge and experience related to the topic at hand - and you'll be on your way to becoming a more polished public speaker!

 © Gilda Bonanno

Gilda Bonanno helps you transform your communication, presentation and leadership skills so you can have more confidence, influence and success. She has worked with leading organizations, including GE, Travelers, Praxair, Assa Abloy, Wells Fargo and Yale University, on four continents from Chicago to Shanghai and Rio to Rome.

Since 2006, Gilda has delivered thousands of in-person programs, her YouTube channel has received over 1 million views and her digital newsletter has reached subscribers in over 45 countries since 2008.

Gilda has a proven track record of partnering for results with people in a variety of industries and at all organizational levels, from C-level executives to sales teams to frontline managers.  She collaborates with them to help them lead more effectively, communicate more clearly and create and deliver more powerful and engaging presentations so they get results.

Sign up at www.gildabonanno to receive her twice-monthly newsletter for practical tips you can use to improve your communication, networking and presentation skills  

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Best Five

We've scoured the web so that you don't have to - check out the best marketing articles December had to offer: 

1. 4 Professional Resolutions to Kick-start Your New Year

2. AEC Marketing Trends: 2018 Edition

3. Leave it to Them: the Power of User Generated Content

4. Marketers: Here's Your 2018 To-Do List

5. Where - and How - Are Marketers Spending Their Money?

 

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How a Mentor/Protégé Relationship Can Work for You 

By: Kathy Nanowski, CPSM - Director of Marketing & BD, Fuss & O'Neill

Have you thought about finding a mentor to help you navigate through the AEC market? The five key ingredients necessary for a successful mentoring relationship are: exchange of knowledge, mutual respect, clear expectations, personal connections, and shared values.

Protégés join a mentoring program for a variety of reasons. Some are looking for long-term career guidance, while others may just need support with one-time needs. Maybe you just need a connector.  Ideal protégés are enthusiastic, energetic, organized, and focused. People being mentored should be open to feedback and be active listeners. Knowing what you need is the first step; finding the right person is the second.

Good mentors are successful for a reason. They manage their time wisely, often doing multiple things at any given time in order to ensure success. They give protégés insight about setting goals and priorities. Mentors use their personal experience to help their protégés avoid mistakes and learn from good decisions. Most mentors have a network of colleagues and collaborators that could open doors for their protégés, help jump-start their careers, or just explain how the system works.

Mentoring really goes both ways.  When different perspectives come together, this combination of skills can be mutually beneficial. The Mentor Program of SMPS Connecticut is designed to offer members an opportunity to participate in a truly meaningful relationship focused on personal growth and professional development. Please email me if you’re interested in participating as either a Mentor or Protégé. I am confident that you won’t regret it.

Kathy Nanowski, CPSM is the immediate past president of the SMPS Connecticut chapter and the Leadership Committee Chairperson.  If you’re interested in participating as either a Mentor or Protégé, or have any questions abour our program, please reach out to Kathy at knanowski@fando.com.

 

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Fireside Chat with Carolyn Bligh

At our latest Fireside Chat program, members of SMPS Connecticut spent the afternoon with Carolyn Bligh and gained insight on her career and the opportunities that have helped her to achieve success.

Carolyn is a past president of SMPS CT whose desire for living her life with the purpose to inspire others has guided her in making career and personal decisions over her 25+ year career in the A/E/C industry. Carolyn shared influences and defining moments that shaped her career journey - including following her mother's advice and applying for her first job as a graphic designer at Russell Gibson von Dohlen. She has transcended from Director of Graphic Design for one of the largest A/E/C firms in the Northeast, to owning her own consulting business for 24 years, and is currently the Director of Facilities Design for ESPN, a global leader in sports entertainment and events.

Carolyn shared some invaluable advice with our members:

  • It's all about being surrounded by people who believe in you, people you trust - it's all about surrounding yourself with people who will help you rise to the next level.
  • No one’s going to remember how much time you spent on a project, they’re going to remember how much they like it.
  • No excuses, it shows weakness.
  • Believe in yourself and your ability. You have to have strong principles and beliefs - always stick up for your beliefs and never let anyone compromise them.
  • Treat the person standing in front of you as the most important person at that time.
  • Push back, challenge. Know you're worth it, be confident in yourself.

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How to Network at Holiday Parties

It's that time of the year again! Learn five tips from Gilda Bonanno on how to be an effective networker at holiday parties. Gain insight on how to put your best foot forward at any industry party.

© Gilda Bonanno

 

About Gilda Bonanno:

Gilda Bonanno helps you transform your communication, presentation and leadership skills so you can have more confidence, influence and success. She has worked with leading organizations, including GE, Travelers, Praxair, Assa Abloy, Wells Fargo and Yale University, on four continents from Chicago to Shanghai and Rio to Rome.Since 2006, Gilda has delivered thousands of in-person programs, her YouTube channel has received over 1 million views and her digital newsletter has reached subscribers in over 45 countries since 2008.

Gilda has a proven track record of partnering for results with people in a variety of industries and at all organizational levels, from C-level executives to sales teams to frontline managers.  She collaborates with them to help them lead more effectively, communicate more clearly and create and deliver more powerful and engaging presentations so they get results.

Sign up at http://www.gildabonanno.com to receive her twice-monthly newsletter for practical tips you can use to improve your communication, networking and presentation skills. 

 

 

 

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New Member Spotlight

Meet some of SMPS Connecticut's newest members:

 

Luke Glendening
Marketing Manager, Turner Construction Company

Luke Glendening serves as the Marketing Manager for Turner Construction Company’s Shelton Business Unit. Luke joined Turner in 2001 and has served in the marketing and sales capacities for Turner for over 16 years. Luke manages the marketing and communications efforts for the company and supports the business development, VDC Group and estimating departments.

David C. Brownell
Northeast Director of Marketing and Business Development, PES Structural Engineers

David C. Brownell is Northeast Director of Marketing and Business Development or PES Structural Engineers, a nationally acclaimed structural engineering firm, headquartered in Atlanta, GA with a New England regional office in West Hartford, CT.

David concentrates on introducing PES’s notable engineering abilities to the New England AEC/O marketplace while cultivating partnerships with designers and uncovering opportunities with developers and owners.

David is a 30 + year AEC/O industry veteran, who’s business intelligence and passion focuses on emerging technologies, building information modeling (BIM), building informatics & data collection/exchange and digital media which includes social media utilization, analytics and content creation/management.

David is co-chair & a founding member of the Construction Institute’s BIM Council, Professional Women in Construction (PWC), Boston Society of Architects (BSA) BIM Roundtable, Construction Management Association of America (CMAA) Emerging Technology Committee, National Institute Building Sciences (NIBS), BIM Forum, buildingSMART International US chapter (bSa) and the Society for Marketing Professional Services (SMPS).

Amy Graver
Principal & Creative Director, Elements

Amy Graver is the Principal and Creative Director of Elements, an integrated strategic marketing and design agency. Amy works closely with clients to identify their strategic marketing, digital and design needs and develops effective strategies with her team to meet and exceed clients' goals. Her work has been recognized and awarded both nationally and internationally by leading industry publications such as Print, Package Design Magazine, HOW, Communication Arts, Graphic Design USA, and more.

Her penchant for details was honed while working as a photojournalist for The Boston Globe, where she began her career combing her love of writing and learning to see beyond the photo. She honed those skills as a creative director to embrace communication and design challenges and look for unexpected solutions for her clients.

Amy is a contributing writer to several publications and regularly gives seminars to various organizations on the topics of integrating emerging technology into marketing strategy, SEO/SEM, marketing and creative communications.

A fierce proponent of design, Amy is a co-founder and past vice president of the AIGA Connecticut chapter and served on the board of the Connecticut Art Directors Club for eleven years, two as president. She was awarded a “40 under 40” Award from Business New Haven and as a “Designer to Watch” by Graphic Design USA Magazine. She frequently lectures to students, is featured in print or has articles published in such industry leading publications as HOW Magazine, Print Magazine, Package Design Magazine and Communication Arts and is frequently asked to judge national design competitions. In 2012, her best selling book Best Practices for Graphic Designers, Grids & Page Layouts was published by Rockport Publishers and she is currently writing a second book on marketing and design. Amy also currently serves on the Shoreline Chamber of Commerce Board of Directors and serves on the board of Package Design Magazine.

 

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