Blog

New Member Spotlight - June 2018

Meet SMPS Connecticut's newest member - Lindsey Webber, Marketing Coordinator, C.E. Floyd Company!

Lindsey Webber
Marketing Coordinator, C.E. Floyd Company

Lindsey Webber recently joined C.E. Floyd Company as a Contract Administrator, but when the Marketing Coordinator role became available, she jumped at the opportunity to make the change. She had already proven she was a good fit for the company, and now she can put her English background to use. Lindsey is assisting with content creation, award submissions, photo shoots, CRM support and other marketing tasks. She is looking forward to being a part of the Marketing family at C.E. Floyd! In her spare time, she enjoys spending time at the beach and camping with friends and family

 

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WHAT IS CONNECTICUT’S ECONOMIC OUTLOOK? SMPS CT Annual Meeting and Connecticut Economic Outlook Client Panel

By: Ashley Remmers

What are some of the current and upcoming A/E/C projects in Connecticut? How do they relate to Connecticut’s current and future economic outlook? Come find out at SMPS’s Annual Meeting & Connecticut Economic Outlook Client Panel Program. Join us for our final program of the 2017-2018 SMPS CT calendar year on Wednesday, June 20th, at Back Nine Tavern at Southington Country Club, 150 Savage Street, Plantsville, CT, 06479, for an interactive panel that will explore Connecticut’s economic outlook and its effect on current and future A/E/C projects.

Our diverse panel of guests include: James P. Redeker, Commissioner, Connecticut Department of Transportation; Laura Cruickshank, FAIA, University Master Planner and Chief Architect and Associate Vice President for University Planning, Design and Construction for the University of Connecticut; Karri May, AIA, Senior Project Manager, Connecticut Children’s Medical Center; Dawn Hocevar, President & CEO of Bio CT; and Courtney Hendricson, Vice President of Municipal Services at Connecticut Economic Resource Center, Inc. (CREC). Our moderator will be Kent Schwendy, President/CEO of CIL, a non-profit real estate development company. If you’re looking for a glimpse into Connecticut’s future, this program is for you. For more information, please visit our website here. Registration is open until June 15th.N

About SMPS CT

Society for Marketing Professional Services (SMPS) was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities. Today, SMPS, nationally, represents a dynamic network of 7,000+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada. The Society and its 60 chapters benefit from the support of 3,250 design and building firms, encompassing 80% of the Engineering News-Record Top 500 Design Firms and Top 400 Contractors.

 

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How to Introduce Yourself Quickly

By Gilda Bonanno

 

 

© Gilda Bonanno

Gilda Bonanno helps you transform your communication, presentation and leadership skills so you can have more confidence, influence and success. She has worked with leading organizations, including GE, Travelers, Praxair, Assa Abloy, Wells Fargo and Yale University, on four continents from Chicago to Shanghai and Rio to Rome.

Since 2006, Gilda has delivered thousands of in-person programs, her YouTube channel has received over 1 million views and her digital newsletter has reached subscribers in over 45 countries since 2008.

Gilda has a proven track record of partnering for results with people in a variety of industries and at all organizational levels, from C-level executives to sales teams to frontline managers.  She collaborates with them to help them lead more effectively, communicate more clearly and create and deliver more powerful and engaging presentations so they get results.

Sign up at www.gildabonanno to receive her twice-monthly newsletter for practical tips you can use to improve your communication, networking and presentation skills  

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May Best 5

By: Mary MacIIvain, CPSM

We've scoured the web so that you don't have to - check out the marketing articles May had to offer:

1. The Real Deal on BD Success: Only 3 Basics

2. ENR 2018 Top 400 Contractors: The Market Keeps on Rolling

3. State Planning for Long-term Stability and Resilience

4. Design Firms Keep Busy Despite Cost Concerns

5. 4 Proven Strategies for Keeping Your Project on Budget

 

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SMPS CT Member Post: Why I became a Living Organ Donor

By: Victoria Pancoast

People keep saying “Give one of my kidneys? I don’t think I could do that!” or “Maybe I would do it if it was for a relative, but I am not really sure.” It’s not something I ever thought about doing either, until Deb, a member of my church and friend of the family, had been added to the transplant list at Yale New Haven Hospital in the summer of 2017. I knew that she had been on kidney dialysis three times a week for the last few years. I thought, ‘what kind of quality of life is that?’ and I figured since my blood type is O-negative that maybe I should look into becoming a donor. I had never had major surgery and I didn’t know anything about kidney donation. To be honest, I didn’t even know where my kidneys were located! They weren’t something I ever thought about. 

My husband and kids were a bit hesitant at first, but once I really started considering it, God made it clear that it was something I was meant to do. Literally the day after I told my husband and kids that I was considering being tested, we went to a wedding and sat next to a woman who told us that the bride’s mother had given her a kidney. I hadn’t even mentioned anything about Deb and what I was thinking of doing. I looked at my husband and said, "That’s a sign. I’m supposed to do this.”

I went through a series of phone interviews, tests and then a full day at the hospital to make sure I was physically and psychologically ready to donate. It was a fascinating process and ultimately, I was approved as a match. The team at Yale New Haven Hospital was fantastic and our surgery on February 6th was a success. The day after the surgery, Deb’s surgeon told me that it typically takes 5-7 years for a patient on the transplant list to receive a kidney and there was no guarantee that she would have survived the wait. The photo of Deb and I posted with this blog was taken 3 weeks post-surgery. We have both been feeling great! 

Recently the company I work for, Arcadis, announced that they are building a “People First” culture. A culture where integrity matters, and individuals are valued for who they are. I love that Arcadis values people and improving the quality of life. I truly feel that helping people is what we were created to do. I am so happy that I was a match for the recipient and able to help improve someone’s life through the kidney transplant. I encourage everyone to put people first and look for ways to collectively help one another.

Blog post originally posted on Victoria's LinkedIn profile.

 

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Don’t Miss this Max Talk Event: SMPS CT PRESENTS STORIES TO PROVOKE, INSPIRE, and EXCITE!

By: Ashley Remmers

Are you ready to be inspired?  Come hear four great speakers share their creative ideas and stories that will provoke, inspire, and excite at SMPS CT’s second annual MAX talk event on May 16, 2018 from 3:00-6:00 PM at Real Art Ways, 56 Arbor Street in Hartford. Join us at the networking cocktail hour after the program for an opportunity to connect and engage with the speakers and other attendees. For more information and to register for this event, please check out our website.

This year’s topics include: 

‘Design a Future of Purpose and Possibility' - Brent Robertson | Partner, Fathom

Keeping our future in focus is a tricky thing - you can't see it, you can't touch it, and language often fails us when we attempt to talk about it. It’s easy to understand then, that the overwhelming power of the present can limit possibilities for the future—for ourselves and our organizations—to nothing more than what we already know. That is, unless we train ourselves to live with intention and focus. In this talk, Brent Robertson will introduce a way to design and live in our ideal future, a future not limited by what we know, but instead, one that is as limitless as our imaginations. Through the conversation, he’ll illustrate a way to relate to our world and those around us, in a more empathetic and creative way.

‘I'm a Subject-Matter-Expert, not a Salesperson!’ - Donna Bak | Senior Partner, Sandler Training

Donna learned the hard way that we are all selling some-thing, to some-one, during the day. It may be a product or service or a request for resources, and very often it's an idea...our point of view...a cause. Donna was trained and skilled in a technical field, and the last thing she wanted to be was a salesperson! As it turned out, Donna realized her inability to influence people (sell!) was the one thing getting in the way of advancing her career. She didn't know how to sell up the chain of command for resources, across the organization to her peers for support, and down to customers. But when she told herself, "I am a Salesperson, with an expertise in Computer Science!", she started selling more effectively and even liking it! During this presentation, attendees will learn: how to sell yourself as a Trusted Advisor; how to utilize communication styles as an advantage in dealing with people; and how to bond and build rapport to gain trust faster!

‘Be a Talent Magnet! - How to Attract, Manage and Engage the Millennial Workforce’ - Jeff Butler | Speaker, Author, Entrepreneur and Passionate Millennial

Recently, the Millennial generation took the stage as the largest generation in the U.S. workforce. Millennials (Generation Y), born between 1981 to 2000, are your current and future leaders, and they are bringing tremendous change, innovation, and opportunity. This MAX Talk covers the Millennial employee lifecycle from hiring, to managing, and retaining. Each segment of the cycle will have both high-level theories, as well as tactical strategies that attendees can immediately begin using after the program. Some include: How to create an enticing message to attract a millennial’s attention, practical tips for managing difficult employees, and retention strategies that CEO Jack Welch implements at General Electric.

Bad/Better/Best/Beyond: A Blueprint for Building Happiness" - Jessica Osborne, CPSM | Marketing Manager and Principal, BL Companies

The A/E/C industry is unique and powerful—we know that is has the ability to literally shape the environment around us. But beyond that, it offers a close-knit and collaborative career path for those who have been fortunate to find themselves involved in this realm. For one marketer, this industry led her from the brink of despair and self-destruction to success, health, and the happiest she's ever been. This is a story of how the A/E/C industry—its people, organizations and opportunities—saved her. Jess will take you on her journey from bad, to better, to best and beyond by sharing the key factors which helped her find her happy.

What is MAX? MAX is “Market”, “Act”, and “Exchange.” MAX is about you! Bundled into a series of awe inspiring, 15-minute discussions, the program focusses attention on each presenter’s ideas about current issues, lessons, tips, and tricks of the trade.

Society for Marketing Professional Services (SMPS) was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities. Today, SMPS, nationally, represents a dynamic network of 7,000+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada. The Society and its 60 chapters benefit from the support of 3,250 design and building firms, encompassing 80% of the Engineering News-Record Top 500 Design Firms and Top 400 Contractors.

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April Best 5

By: Mary MacIIvain, CPSM

We've scoured the web so that you don't have to - check out the marketing articles April had to offer:

1. Melinda Gates: 3 Actionable Ways We Can Work to Close the Wage Gap

2. What Proposal Game Are You Playing?

3. Can Your PMs Answer These Questions?

4. Scaling Smart Cities Through Consistent Performance Measurement

5. The Litmus Test for Decision Making

 

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Murphy's Law of Presenting With Technology

By Gilda Bonanno

Murphy’s Law states that whatever can go wrong, will.  And when you’re giving a presentation using any kind of technology, from a projector to a phone, Murphy’s Law definitely applies.  I’ve seen or experienced all of these examples, and while some can be prevented or prepared for, they are all nerve-wracking when they occur!

1.    If you are hosting a conference call on your cell phone, the call will drop at the most crucial moment of the discussion.

2.    The battery on your lavaliere microphone will die out slowly, causing your voice to break in and out - before finally quitting completely at the high point of your presentation (and just as the A/V tech has left the room).

3.    The battery on your PowerPoint remote control will suddenly go haywire, causing your presentation to jump forward and back like it’s possessed.

4.    The wireless network in your meeting room will kick you off during a live presentation, moments after you’ve been ensured that the network is stable and told your audience that there will be no problem accessing it live during your presentation.

5.    In the middle of your slide presentation, your laptop will begin downloading automatic updates and then shut down and restart slowly to fully install those updates. 

6.    The webinar software you’re using will stop working for no reason at all, but only once everyone has joined the webinar and only if your most important client or partner is participating.

7.    If you are using a wired headset to connect to a conference call, the wire will inexplicably stop working (perhaps due to yanking it one too many times, when you forgot you were tethered) and it will take you 6 minutes to realize that people can’t hear you.

8.    The mute button will malfunction on the speaker phone that you’re using for your conference call, which you’ll only realize after you’ve made a negative comment about someone on the call.

9.    The microphone will emit eardrum-piercing feedback in the first few seconds of your presentation, even after you’re done a sound check.

10.   The bulb on the slide projector will blow out during your slide presentation - and there will be no replacement bulb within a 4 mile radius.

 

© Gilda Bonanno

Gilda Bonanno helps you transform your communication, presentation and leadership skills so you can have more confidence, influence and success. She has worked with leading organizations, including GE, Travelers, Praxair, Assa Abloy, Wells Fargo and Yale University, on four continents from Chicago to Shanghai and Rio to Rome.

Since 2006, Gilda has delivered thousands of in-person programs, her YouTube channel has received over 1 million views and her digital newsletter has reached subscribers in over 45 countries since 2008.

Gilda has a proven track record of partnering for results with people in a variety of industries and at all organizational levels, from C-level executives to sales teams to frontline managers.  She collaborates with them to help them lead more effectively, communicate more clearly and create and deliver more powerful and engaging presentations so they get results.

Sign up at www.gildabonanno to receive her twice-monthly newsletter for practical tips you can use to improve your communication, networking and presentation skills  

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Mechanics of Marketing: SMPS CT Hosts Digital Marketing Workshop

By: Anna Cruz

Has your firm gone digital? Sure, you have a website and are active on social media. But are those expertly crafted email blasts and creative content giving your marketing efforts the boost you expected? Join SMPS CT on Wednesday, April 25th at the Courtyard by Marriott, Cromwell, CT to learn how a strategic and integrated approach and savvy execution can lead to digital marketing success.

Created specifically for A/E/C marketers, this three-hour workshop will help attendees create results-driven digital marketing programs for their firms. You’ll walk away with practical, actionable information, as you discover how to bring clarity to the chaos of the ever-changing world of digital marketing. Workshop attendees will learn digital marketing trends and stats

Tim Asimos,Vice President & Director of Digital Innovation at Circle S Studio, will lead the workshop. Tim is a recognized authority and catalyst for change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from more than 15 years of experience both inside and outside the industry. He leads the marketing agency's development of innovative strategies in website development, content marketing, lead generation, account-based marketing and marketing technology. Register here by April 20th to take your digital marketing to the next level.

 

Society for Marketing Professional Services (SMPS) was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities. Today, SMPS, nationally, represents a dynamic network of 7,000+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada. The Society and its 60 chapters benefit from the support of 3,250 design and building firms, encompassing 80% of the Engineering News-Record Top 500 Design Firms and Top 400 Contractors.

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LAUGH IT UP! SMPS CT Hosts Comedy Night

By: Anna Cruz

You don’t have to be a fuzz ball to laugh it up with the Sea Tea Improv Touring Company. Join SMPS CT on Wednesday, April 18th at the Sea Tea Comedy Theater, 15 Asylum Street, Hartford, CT, for an evening of frivolity guaranteed to chase those tax filing blues to a galaxy far, far away.

Laugh yourself silly as Sea Tea Improv comedians create hysterical comedy scenes on the spot based on your suggestions. There’ll be fun physical and mental challenges, guessing games, improvised songs, audience volunteers, and more. If you ever wanted to be on Whose Line Is It Anyway or Wild ‘n’ Out, then this is the event for you! Register here by Friday, April 13th for a wild and crazy night out.

The Society for Marketing Professional Services (SMPS) was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities. Today, SMPS, nationally, represents a dynamic network of 7,000+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada. The Society and its 60 chapters benefit from the support of 3,250 design and building firms, encompassing 80% of the Engineering News-Record Top 500 Design Firms and Top 400 Contractors.

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